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A new initiative called 'Artist's Choice' has emerged, designed as an innovative path for artists and their galleries. The main goal of this project is to provide them with the opportunity to bring works directly to the market through an auction platform.
A new initiative called 'Artist's Choice' has emerged, designed as an innovative path for artists and their galleries. The main goal of this project is to provide them with the opportunity to bring works directly to the market through an auction platform.
This model was conceived to create a win-win situation where both the artist and the gallery benefit from direct access to auction bidding. The initiative is the result of work that began at the start of the year and represents a new approach to interaction in the art world.
At the core of the 'Artist's Choice' concept lies not only a commercial component but also a charitable element. It is an integral part of the project and gives artists the opportunity to support organizations that have played an important role in their careers.
The key idea is to empower artists, allowing them to give back to non-profit organizations, foundations, and institutions that are important to them. This creates a deeper connection between the creative process and social responsibility.
The project is built on two main principles:
| Market Segment | Description |
| Auction Business | Selling artworks at public auctions, primarily in the secondary market. |
| Gallery Business | Representing artists, organizing exhibitions, and selling works in the primary market. |
This initiative arose from the understanding that the auction business and the gallery world, which make up the two halves of the art market, are increasingly intersecting. The project aims for a more thoughtful and collaborative interaction with the community of galleries and dealers.
The new model views galleries not just as market participants, but as full-fledged businesses that require services for growth. This is part of a broader strategy that includes providing capital to galleries through financial and credit products, helping them manage high overhead costs and acquire new works.
The art community's reaction to the new initiative has been overwhelmingly characterized as interested and curious. The idea is to change the 'rules of the game' at auctions in a way that directly serves the interests of artists and galleries.
Despite some criticism, it is mostly considered uninformed, as many did not fully understand that galleries are full partners in this process. The goal is not to exclude anyone, but to involve all parties to achieve common success.
In the future, the plan is not to create a separate channel for 'Artist's Choice,' but to integrate this model into existing auctions worldwide. After a successful debut, the concept will be passed on to colleagues in different countries for its global implementation in various auction sales.
